Sharon Markowitz

Product & Partner Marketing Leader

Sharon
Markowitz

I'm a hands-on product and partner marketing leader with 15+ years in B2B SaaS, from Series B to public companies. I start with the customer, roll up my sleeves, and build what's needed to make the strategy land: positioning, launches, and field enablement.

At the heart of it, it's about forming meaningful relationships with customers, partners, and the teams I work alongside. With a strong product marketing foundation, I've also built partner marketing from zero and led ISV, channel, hyperscaler, and alliance motions.

AI has been part of how I work from early on, from AI features at LinkedIn to Zoom's first AI app bundle to a NotebookLM sales toolkit at Intuit.

Work

Zoom

Built the App Marketplace GTM function from zero across a 2,000+ integration ecosystem as Zoom expanded from Meetings to a collaboration and communication platform. Led a team of marketers and 20+ cross-functional teammates.

$7.2M

net-new partner ARR

Turned product gaps into closed deals across the Zoom platform

ISV GTM Program Case study +Close ×

The problem

As Zoom expanded beyond meetings, building out its communication and collaboration platform, gaps in the product were blocking sales deals. Win/loss data told me where and why.

What I built

Owned the full program:

  • Identified which gaps ISV partners could close
  • Built the messaging and field toolkit
  • Designed the co-sell motion
  • Drove adoption with BD, product, field sales, and CSMs to turn stalled deals into closed ones

The message

Umbrella

One vendor, one contract, one workflow.

Solution · Fax + Zoom Phone

Modernize communications without leaving fax behind.

Compliance-ready · No context switching · Reliable at scale · Flexible migration

The result

Program delivered $7.2M in net-new partner ARR

Blog Partner Page App Marketplace Podcast

+15%

SMB revenue growth

Launched Zoom's first AI app bundle to win back SMBs from free alternatives

1st AI App Bundle Case study +Close ×

The problem

Post-pandemic, free alternatives were eroding Zoom's SMB base. The answer wasn't price. It was value. SMB customers didn't know what Zoom could do for them beyond meetings.

What I built

  • Curated Zoom's first AI productivity bundle: 8 apps across productivity, team engagement, and customer relationships
  • Built the positioning and GTM motion around it
  • The real work was proving value free alternatives couldn't match
  • Not jargon. Position the outcome, not the technology.
Zoom Essential Apps launch page: Work Smarter, Not Harder
Essential Apps launch page, Zoom

The result

Bundle drove +15% SMB revenue growth

Essential Apps Page Launch Blog

Atlassian

Owned Tier 1 strategic partner GTM: joint business planning, co-marketing, and field activation with AWS, Dropbox, and Adobe across Jira, Confluence, Jira Service Management, and Bitbucket.

Invite-only

AWS DevOps vertical GTM access

Built the joint GTM motion that unlocked AWS's DevOps vertical program

AWS Hyperscaler GTM Case study +Close ×

The problem

AWS and Atlassian measured success differently. Without aligning on both, the partnership would produce activity without impact.

What I built

  • Reignited the relationship with AWS before any campaign, aligning both sides on strategy and where their goals connected
  • Identified one tactic from AWS's playbook and ran it in two weeks to validate the approach
  • That test earned invite-only access to the DevOps vertical program

The result

Earned invite-only access to AWS's DevOps vertical GTM program

Atlassian/AWS Page Hyperscaler Article

30%

adoption target met

Turned a product integration into a better together customer story

Dropbox Smart Links in Jira Case study +Close ×

The problem

Atlassian had a strong integration with Dropbox. Smart Links embedded Dropbox files directly into Jira and Confluence workflows. The technology existed. The customer story didn't.

What I built

Owned GTM strategy for Smart Links:

  • Developed the "better together" narrative for both technical and business users
  • Launched a multi-channel co-marketing campaign across content, web, email, and sales
  • Enabled both organizations on a consistent story
Atlassian + Dropbox partner microsite
Atlassian + Dropbox partner microsite

The result

Met 30% adoption target

Launch Blog

LinkedIn

Led product marketing for LinkedIn's $3B Recruiter and Jobs portfolio, targeting CHROs and talent acquisition leaders globally. Customer research, messaging repositioning, C-suite alignment, and GTM execution.

+20%

CSAT improvement

Turned around a stalling $3B product launch through customer research, messaging repositioning, and C-suite alignment

Recruiter & Jobs repositioning Case study +Close ×

The problem

LinkedIn had rolled out a new product offering to 20% of the customer base and was receiving suboptimal feedback. The AI-forward messaging wasn't landing — customers didn't understand it.

What I built

  • Went directly to customers
  • Partnered with product to run interviews, found the AI-forward messaging wasn't grounded in customer language, and rebuilt it
  • Tested globally through the Customer Advisory Board
  • Presented to C-suite for alignment, then rolled out across GTM channels

Before → after

Before

New Hiring Intelligent Platform

"Sales-like" · "Not relevant for me"

After

New Recruiter & Jobs

Be more productive · Get smarter results · Improve collaboration

Meet the New Recruiter & Jobs customer one-pager: increased productivity, smarter results, improved collaboration
Customer one-pager, 2019

The result

+20% CSAT · research methodology adopted by the business unit

Launch Blog

Intuit

Two stints. Mountain View and Melbourne, Australia, leading global QuickBooks GTM across 5 countries with 4 direct reports and 15+ cross-functional teammates globally. Returned in 2026 for the Accountant Suite launch.

8→22%

beta adoption

Built AI-powered enablement to support Accountant Suite adoption across different customer segments

Accountant Suite Case study +Close ×

The problem

Intuit's Accountant Suite was in beta with early adoption. The enablement motion was not in place for the different types of customers who needed to switch and adopt.

What I built

  • Built segment-specific messaging and migration assets tailored to where each firm was in their adoption journey
  • Built an AI-powered sales toolkit in NotebookLM consolidating pricing, positioning, and objection handling
  • Reduced rep prep time and got the right message to the right firm at the right moment

The result

8% to 22% beta adoption

+11%

above adoption targets

Launched a global category campaign still running today

Firm of the Future · QuickBooks Case study +Close ×

The problem

The accounting industry was moving from desktop to cloud and Intuit had to lead that shift globally. The challenge was taking a consistent message to market across 5 countries, each with different competitors and customer readiness.

What I built

  • Developed the Firm of the Future messaging to meet accountants where they were in their adoption journey, enabling self-selection along the path to cloud
  • Tested the messaging with sales before launch, critical since they owned the customer relationship after
  • Built a campaign-in-a-box playbook regional teams could adapt without losing the core narrative
Firm of the Future campaign ad: Peter is taking his firm into the future with QuickBooks Online Accountant
Global campaign creative, 2015

The result

11% above adoption targets globally · Campaign still running today · 80+ employee NPS

Firm of the Future Think Global, Act Local

33%

above plan

Identified whitespace, built GTM from zero, landed the largest customer

Higher Ed GTM · QuickBooks Case study +Close ×

The problem

The education business was growing double digits but everything was ad hoc. The work was determining where to focus, the right messaging, distribution, and GTM to make it scalable.

What I built

  • Built segment messaging and GTM for high school, vocational, and university buyers
  • Tested, then scaled a value-added reseller channel to expand reach and shorten sales cycles
  • Landed University of Phoenix, Intuit's largest education customer

The result

33% above plan · Acting Like a CEO award

University of Phoenix Partnership

Writing & Talks

I write and speak on product and partner marketing, AI in GTM, and building programs that scale.

AI Is Built on History and We Have Agency Article Partner GTM with Hyperscalers: Lessons from AWS Article Unlocking Growth Through Customer Advisory Boards Article Product Marketing Adventures — How PMMs Influence Sales Podcast The Partner Ship — Scaling Partner Marketing Podcast Sharebird Top Product Marketing Mentor AMAs

What colleagues say

"Sharon is amazing, she was extremely proactive and managed to orchestrate and bring all partners to the finish line in a very tight timeline… [she] fully grasped the key messages and the USPs."

Eli Mann

CEO, FaxSIPit · Zoom ISV partner

"Sharon is a tenacious and dedicated marketing leader who brings together multi-organizational teams to deliver compelling marketing programs consistently at the highest standard."

Amy Lock

AWS · Alliance partner

"She really works to understand people and their reasons, needs, and motivations… [and can] guide product, engineering, and marketing professionals toward a common goal."

Tain Barzso

Head of Product, Zoom · Cross-functional colleague

"Sharon gets things done. It's as simple as that… I can give her the most basic framework of what I'm looking for and she fills in the details, adding her own unique perspective and experience."

Rebecca Kalogeris

VP of Marketing, Pragmatic Institute · Manager