Partner & Product Marketing Leader
Senior product and partner marketing leader with 15+ years in B2B SaaS, from Series B to public companies. Led teams and large cross-functional programs across product, sales, BD, and partner ecosystems, turning customer and market insight into GTM programs that drive real results. From introducing AI features at LinkedIn to launching Zoom's first AI app bundle to building an AI-powered sales enablement toolkit at Intuit, Applying AI to real marketing problems from early on.
Work
Built the App Marketplace GTM function from zero across a 2,000+ integration ecosystem as Zoom expanded from a meetings platform to a full communication and collaboration platform. Led a team of marketers and 20+ cross-functional partners across BD, product, sales, and CSM.
$7.2M
net-new partner ARR
Turned product gaps into closed deals across the Zoom platform
The problem
As Zoom expanded beyond meetings, building out its communication and collaboration platform, gaps in the product were blocking sales deals. Win/loss data told me where and why.
What I built
Owned the full program: identified which gaps ISV partners could close, built the messaging and field toolkit, designed the co-sell motion, and drove adoption with BD, product, field sales, and CSMs to turn stalled deals into closed ones.
The message
The result
Program delivered $7.2M in net-new partner ARR
+15%
SMB revenue growth
Launched Zoom's first AI app bundle before AI was a selling point
The problem
Post-pandemic, free alternatives were eroding Zoom's SMB base. The answer wasn't price. It was value. SMB customers didn't know what Zoom could do for them beyond meetings.
What I built
Curated Zoom's first AI productivity bundle, 8 apps across productivity, team engagement, and customer relationships, and built the positioning and GTM motion around it. The real work was figuring out how to talk about AI before it was a selling point. Not jargon. Position the outcome, not the technology.
The result
Bundle drove +15% SMB revenue growth
Owned Tier 1 partner GTM: joint business planning, co-marketing, and field activation with AWS, Dropbox, and Adobe across Jira, Confluence, Jira Service Management, and Bitbucket.
Invite-only
AWS DevOps vertical GTM access
Built the joint GTM motion that unlocked AWS's DevOps vertical program
The problem
AWS and Atlassian measured success differently. Without aligning on both, the partnership would produce activity without impact.
What I built
Reignited the relationship with AWS before any campaign, aligning both sides on strategy and where their goals connected. Identified one tactic from AWS's playbook and ran it in two weeks to validate the approach. That test earned invite-only access to the DevOps vertical program.
The result
Earned invite-only access to AWS's DevOps vertical GTM program
30%
adoption target met
Turned a product integration into a better together customer story
The problem
Atlassian had a strong integration with Dropbox. Smart Links embedded Dropbox files directly into Jira and Confluence workflows. The technology existed. The customer story didn't.
What I built
Owned GTM strategy for Smart Links: developed the "better together" narrative for both technical and business users, launched a multi-channel co-marketing campaign across content, web, email, and sales, and enabled both organizations on a consistent story.
The result
Met 30% adoption target
Led messaging and feature prioritization for LinkedIn's $3B Recruiter and Jobs portfolio, targeting CHROs and talent acquisition leaders globally.
+20%
CSAT improvement
Led messaging and feature prioritization for LinkedIn's first AI features, turning around a stalling $3B portfolio
The problem
LinkedIn's Recruiter and Jobs portfolio wasn't gaining the expected traction. It wasn't until customer interviews and sales listening sessions that the messaging gap became clear.
What I built
Led the messaging work and feature prioritization, simplifying the AI feature set from 6 to 4 based on what customers actually needed. Updated messaging was executed in market across sales and marketing.
The result
+20% CSAT improvement
Two stints. Mountain View and Melbourne, Australia, leading global QuickBooks GTM across 5 countries with 4 direct reports globally. Returned in 2026 for the Accountant Suite launch.
+11%
above adoption targets
Launched a global category campaign still running today
The problem
The accounting industry was moving from desktop to cloud and Intuit had to lead that shift globally. The challenge was taking a consistent message to market across 5 regions, each with different competitors and customer readiness.
What I built
Developed the Firm of the Future messaging to meet accountants where they were in their adoption journey, enabling self-selection along the path to cloud. Tested the messaging with sales before launch, critical since they owned the customer relationship after. Built a campaign-in-a-box playbook regional teams could adapt without losing the core narrative.
The result
11% above adoption targets globally · Campaign still running today
33%
above plan
Identified whitespace, built GTM from zero, landed the largest customer
The problem
The education business was growing double digits but everything was ad hoc. The work was determining where to focus, the right messaging, distribution, and GTM to make it scalable.
What I built
Identified where to focus, built the messaging, distribution strategy, and GTM to support it across high school, vocational, and university buyers. Landed University of Phoenix as as Intuit's largest education customer.
The result
33% above plan · Acting Like an Owner award
8→22%
beta adoption
Built AI-powered enablement to support Accountant Suite adoption across different customer segments
The problem
Intuit's Accountant Suite was in beta with early adoption. The enablement motion was not in place for the different types of customers who needed to switch and adopt.
What I built
Built segment-specific messaging and migration assets tailored to where each firm was in their adoption journey, and an AI-powered sales toolkit in NotebookLM consolidating pricing, positioning, and objection handling, reducing rep prep time and getting the right message to the right firm at the right moment.
The result
8% to 22% beta adoption
Writing & Talks
I write and speak on product and partner marketing, AI in GTM, and building programs that scale.